Automated Messaging

Half the admin in this trade is telling people you're coming

Confirming the booking. Ringing round the night before. Texting "on my way". Explaining to the one who forgot that yes, it was today. None of it is skilled work, all of it eats your evenings, and missing any of it costs you money.

With We Sweep, every booking sends its own messages. Here's exactly what goes out, and when.

What goes out, and when

1. The moment they book — confirmation — what they've booked, what they've paid — or what's due on the day, if they're paying on completion — and a provisional arrival time, with a plain statement that their confirmed slot follows 24 hours before the appointment. No small print, no surprise later.
2. 24 hours before — the confirmed time — the route for the day is final by this point, so the customer gets the arrival time that will actually happen. By email — and by text too, if you've switched on free SMS reminders, sent from your business's own name. From here that booking never moves.
3. If anything changes — straight away — reschedule and the customer gets an updated confirmation. Cancel a card-paid booking more than 24 hours out and the refund is issued automatically, with an email confirming it. No chasing, no "did anyone tell them?"
4. After the sweep — the certificate — once the job's done, the customer gets an email with a PDF copy of their completed certificate attached. It's filed in their portal too, so losing the email doesn't matter.
5. If there's money still owed — the payment messages — a customer paying on completion gets a receipt the moment their payment is recorded. If a job goes unpaid, the system sends polite reminders at 3, 7 and 14 days, each with a payment link — so the money gets chased without you ever making the awkward call. The full picture is on the payments page.
6. Then — the feedback ask (optional) — a request to leave a review, pointed wherever you collect them — Trustpilot, Google, your choice. Reviews are the cheapest marketing in the trade, but if you'd rather not ask, turn it off.
7. A year on — the rebooking reminder — the following year the customer gets an email reminding them it's time for their next sweep, with a link to book it. The customers who'd have drifted to whoever's top of Google get a reason to come back to you instead.

One more thing rides along if you've switched it on: the referral programme puts the customer's personal referral code — and your own incentive, in your own words — into the confirmation and job-done emails, so every message doubles as a quiet ask for the next customer.

The provisional-then-confirmed pattern isn't a messaging quirk — it's what lets the day keep re-planning as it fills. The full explanation is on the online booking page, and how the route itself gets built is on the route planning page.

What it replaces

• Phone tag — the three-call dance to agree a date is replaced by the customer booking a date that already works, from their sofa, at 9pm.
• The night-before text run — confirmed times go out automatically the day before, every day, whether you remember or not. Switch on SMS reminders and it's literally a text — from your own business name, at no extra cost — so even the phone-only regulars get the message.
• Chasing money — every customer was reminded yesterday, jobs paid at booking were paid before anyone could forget, and anything still owed after the job gets chased automatically at 3, 7 and 14 days. The economics of forgetting have changed.

Frequently asked questions